“It’s the most viral platform ever because people need to screenshot, share, and talk to their friends,” Jarre says. That’s how Shaun gained his followers from scratch.” “Because it is disappearing in 24-hours, they have to tell their friends or else no one will see it… There’s an insane word of mouth power. Shaun McBride, whose “Shonduras” Snapchat account has more than 140,000 followers, is known by brands, social media celebrities and agencies as a Snapchat pioneer. The 27-year-old snowboard sales rep from Ogden, Utah is a self-proclaimed member of the “Facebook generation,” and he didn’t have a social media presence at all until his six sisters, who are in high school and therefore Snapchat’s key demographic, pressured him into making a Snapchat account in November. McBride’s Snapchat specialty is turning the ordinary into the extraordinary, and often silly, with detailed finger doodles over pictures.
